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Real Estate Marketing

Building Brand Consistency Between Your Real Estate Website and Social Media

Reading Time: 3 minutes Your real estate broker website or real estate agent website is the foundation of your online presence, but your social media platforms act as powerful extensions of your brand. A cohesive, recognizable brand across all digital touchpoints helps build trust, attract potential clients, and create a memorable impression. Here’s how to ensure brand consistency between your website and social media […]

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Real Estate Marketing

Best Practices for Growing Your Social Media Following

Reading Time: 5 minutes Social media has become an essential tool for real estate agents and brokers looking to expand their brand, attract new clients, and engage with their audience. However, each platform functions differently and requires a unique approach to maximize engagement and growth. In this post, we’ll cover the best practices for Instagram, Facebook, LinkedIn, X (Twitter), and TikTok, highlighting what makes

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Real Estate Seasonal Selling

Selling Homes During Rare Snowfall and Unseasonably Cold Weather

Reading Time: 4 minutes When unexpected weather conditions, such as snow in regions that rarely see it or record-breaking cold temperatures, take center stage, real estate agents face unique challenges—and opportunities—in the housing market. While some buyers might be discouraged by the harsh conditions, others may see these unusual circumstances as an opportunity to evaluate properties under extraordinary conditions. Here’s how real estate agents

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Current Events

Our Thoughts and Prayers for Those Affected by the Los Angeles Fires

Reading Time: 2 minutes In the face of the devastating fires currently raging in Los Angeles and its surrounding areas, our hearts go out to all those who have been impacted. For many, these fires have caused unimaginable loss—homes, cherished memories, and the sense of safety we all value so deeply. At Gabriels Technology Solutions, we believe in the power of community and support

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Real Estate Broker Success

A Digital-First Approach

Reading Time: 4 minutes As the real estate market continues to shift and grow in complexity, brokerages must adapt not only to meet the needs of buyers and sellers but also to attract and retain top-performing and rising-star agents. In 2025, your ability to recruit and keep exceptional talent will be directly tied to the strength of your digital presence and the tools you

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Real Estate Broker Success

The Power of an Evolved Digital Presence

Reading Time: 3 minutes As we step into 2025, the real estate market continues to evolve, and so do the expectations of buyers and sellers. To stay competitive, brokerages must reposition themselves with a cutting-edge digital presence, starting with their real estate broker website. Here’s how your real estate company can set the tone for success in the coming year. Showcase Your Expertise with

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Real Estate Agent Websites

Must-Have Tech for Niche Real Estate Agents: Websites, CRM, and Beyond

Reading Time: 3 minutes In the highly competitive real estate industry, carving out a niche is one of the smartest ways for agents to stand out. Whether you specialize in luxury homes, investment properties, or first-time buyers, focusing on a specific audience allows you to become an expert in that area. However, succeeding in a niche market requires more than expertise—it demands the right

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Success In Real Estate

Kick Off the New Year Right: Essential Strategies for Real Estate Agents

Reading Time: 3 minutes As the calendar flips to a new year, it’s time for real estate agents to recharge, refocus, and set the stage for success in the months ahead. Whether you’re a seasoned professional or new to the industry, starting the year strong can set the tone for your business. Here’s how to hit the ground running and make 2025 your most

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Success In Real Estate

Grateful for 2024, Excited for 2025: Wishing You a Joyful Holiday Season!

Reading Time: < 1 minute As the year comes to a close, we pause to reflect on the journey we’ve shared with you in 2024. From milestones achieved to challenges overcome, you’ve been at the heart of everything we do. Your trust, collaboration, and vision inspire us to push boundaries and create solutions that make a difference. This holiday season, we want to express our

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Real Estate Seasonal Selling

Maximizing Your Real Estate Sales During the Winter Season

Reading Time: 4 minutes The winter months might seem like a slower time for real estate, but they present a golden opportunity to fine-tune your digital marketing strategy and set yourself apart from the competition. With shorter days, fewer listings on the market, and motivated buyers and sellers, leveraging the right tools—like real estate websites, single property websites, and real estate CRM systems—can make

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